Truly, what a blessing in disguise it was when Rupert Murdoch opened his Twitter account. At last the world is privy to the inner workings of the News Corp CEO's mind. Ever the newspaper man, Murdoch can't resist a headline even if it's himself. Ironically his new incursion into human headlining comes via the new media, to wit, his tweet that describes phone hacked campaigners as "scumbag celebrities". Yes, the same celebrities his organisation feeds off whether through exploitation or endorsement. He went a little further saying: "Told UK's Cameron receiving scumbag celebrities pushing for even more privacy laws. Trust the toffs! Transparency under attack. Bad". Mr Murdoch is entitled to an opinion of course, but bully his papers' victims all for the sake of his bottom line? I don't think so.
It's no secret that News Corp is to the print media what Caligula was to sound administration. Transparency to Rupert translates as digging into people's private lives with hidden cameras, set-ups, bribes, and even going through their garbage bins. His "transparency" means humiliating public figures over sometimes the pettiest of foibles that not a sausage would care about if they weren't well known names. Recall: this is the bloke who sold his Australian citizenship in order to set up shop in the U.S. Now the man complains as transparency bites back.. along with the new media's paradigm. Truth finds a way. And thus we get to see the unravelling of Rupert Inc thanks to Truth Inc. We look forward to more pearls of Twitter wisdom from Rupert Murdoch as his empire of "transparency" sinks slowly in the West.